Marketing Numbers of the Week

2/5/2021

53%

Facebook reported record revenue in the fourth quarter. According to The New York Times, Facebook’s profit jumped 53% to a record $11.2 billion in Q4 and revenue grew 33% to about $28 billion — beating The Wall Street Journal estimates. The growth is due to marketers boosted ad spending on its social network to reach consumers during the holiday shopping season. While, the fourth quarter earnings and revenue, the FB also sounded a note of caution for 2021. It said it could face more significant advertising headwinds in the coming days due to regulatory and technology changes. The company this week reported that it ended 2020, with a 22% gain to $86 billion in revenue, including a 21% rise in ad sales to $84.2 billion.

79%

Walmart Inc announced that its launching new ad technology to brands as well as planning to sell ad space on its in-store TV walls and self-checkout display across its 4,500 stores — letting advertisers to buy personalised and targeted ads. Walmart Media Group has changed its media business to Walmart Connect and is making a number of strategic moves, including adding a new platform that will launch in time for holiday 2021. Janey Whiteside, chief customer officer at Walmart said the shift will be elevating goal to becoming one of the top-10 advertising platforms in the U.S. during the next few years. Walmart U.S. sales, earning top estimates as e-commerce sales jumped 79% in the recent quarter, where the rise of e-commerce is accounting for much of the company’s gains, the WSJ reported.

12%

Merkle’s Q4 2020 digital marketing report shows that digital ads platforms like Google, Facebook, Instagram, and Amazon and channels including paid and organic search, paid social and display advertisement spending continued to rebound during the holiday season –signs of returning to normalcy. But, Q4 store visits were still down 22% Y/Y, and travel ad spend saw declined 20%. Google’s yearly ad spend growth has climbed to 12% and Google paid search clicks grew 12% Y/Y, continuing on a path of deceleration back toward the first quarter in the year 2020 growth levels, the report shows.

20%

According to the Sprinklr survey, Twitter has declared that two in six respondents chose Twitter as their preferred channel for contacting customer service. Based on an analysis of nearly half a billion Tweets from 1,000 brands reported some of the best practices shared across industries for customer support on Twitter. When a businessman tweets regarding business and receives a reply that means they are willing to spend about 20% on an average priced period from that business in the coming days. Probably, top retail businesses get nearly more than 50% inbox tweets compared with the top handles in other industries.

$12B

Boeing reported a record net loss of almost $12 billion as the coronavirus pandemic depressed demand for new airplanes and as the company got delayed its brand new 777X jet again for the third time — this recorded a $6.5 billion charge for postponing. The jet delay is due to multiple factors, including certification requirements and anticipated market demands affected by COVID-19 restrictions. The company reported fourth-quarter revenue of $15.3 billion — a decline of almost $3 billion year-to-year. The shares of Boeing’s have collapsed approximately 4% that has fallen down to $ 194.03.