Marketing Numbers of the Week



Zoom Video Communications Inc reported that its Q1 results have been exceeded expectations across the board. With these results, the sales growth rose to 191% and shares raised to 4% in prolonged buying and selling after initially falling as a lot as 5%. Analysts polled by Refinitiv predicted 99 cents per share but zoom earnings are $1.32 per share and its revenue is expected to be $906.0 million but it has earned $956.2 million revenue. For the complete 2022 fiscal year, Zoom forecast to see $4.56 to $4.61 in adjusted earnings per share and $3.98 billion to $3.99 billion in revenue.


The Chief Marketing Officer (CMO) Council in partnership with Televerde published a new report which states that 63% of the marketers are under pressure in order to deliver revenue growth. This survey also revealed that 80% of the purchasing decision is done before a sales representative talks to the customer, 53% say that are moderately confident that they will meet their revenue targets and 57% think their CEO is only moderately satisfied with marketing performance. The study further revealed that 90% of marketers predicted to improve revenues this year, while 65% of marketers plan to increase their marketing spend this year.


After the pandemic hit, Gap Inc has raised $4 billion in its net sales in the Q1 of 2021, an 89% rise when compared with the prior year and an 8% push when compared with 2019 pre-COVID levels. As per its quarterly earnings report, Gap comparable sales increased to 28% YOY from 13% in 2019. Online sales have been pulled up by 82% which in turn contributed to 40% of the sales. Now in U.S Gap’s online channel has been ranked second for apparel e-commerce sales.


Google has announced that it has been moving its popular YouTube video service to its Google cloud system, it looks like they are planning to expand further into the cloud-computing market. Google acquired YouTube in 2006 worth $1.65 billion and currently it is the 2nd largest website on the internet with 2 billion users each month. Google’s cloud business, which includes the public cloud and Google Workspace has provided 7% of revenue yet developed faster.


Confluent filed an IPO prospectus in order to turn into a new enterprise and to go from open-source to the multibillion-dollar public firm. It has announced its revenue in Q1 has raised 51% to $77 million. The company’s net loss stretched to $44.5 million from $33.6 million as the sales and marketing costs increased. Confluent is worth $4.5 billion in a private financing round prior year. The company obtained 18% of its revenue from its cloud service in Q1, up from 12% in the year-ago quarter.

Ai | Future of Work | Prof. HR Analytics @ NYU