Marketing Numbers of the Week


In this year the U.S influencer marketing spent would raise by 33.6% to $3.69 billion. Further, the prediction resembles that the US marketers would allocate nearly $1 billion to influencer marketing in 2021, as they did in the prior year. This is the highest spending growth in the industry since 2019 and this spending would double the digit by 2023. Where spending on influencer marketing campaigns will exceed $5 billion.


After the pandemic, the world has reopened, so the consumers continue to shop from physical stores and as well as through online. So, Walmart is planning to offer online and in-store fulfillment with pickup and delivery capabilities. The company announced that from 2022, Adobe’s U.S. retail customers can avail Walmart’s omnichannel technology. With robust omnichannel fulfillment services, Walmart’s revenue for the fiscal year increased to 6.7% to $559.2 billion and e-commerce pulled up by 79%.


Pandemic has accelerated people shift to mcommerce, moreover, people are willing to try mcommerce innovations than ever before. New technologies such as AR, 5G and flawless buying options with one-touch systems like Apple Pay or Google Pay, will continue to grow for mcommerce in the future. US retail mcommerce sales rose to 41.4% in 2020 and it is predicted to increase another 15.2% in 2021, to reach $359.32 billion. The Mcommerce sales in the U.S would double its shares of total retail sales between 2020 and 2025.


As per eMarketer July 2021 predictions, 2023 would a vital year for U.S B2B digital ad market as spending raises to $15 billion. In this year, as per predictions the rise in digital ad spending pulled by 24.9% of nearly $11 billion for spending. In 2021, US B2Bs would spend $5.09 billion on display advertising up 32.6% from 2020. LinkedIn marks the highest share of US B2B display with 32.2%. It is estimated that US B2B LinkedIn display ad revenues would be $1.64 billion in the US, increasing 27.1% from 2020 were $1.29 billion was spent on LinkedIn B2B display.


Only on Facebook Messenger, every month about 10 billion messages connect customers and businesses. Recent survey data reveals that 69% of people shop more confidently with the brands they are connected with. Modern consumers are 7 times more likely to respond to messages than to traditional email marketing. 40% of consumers start their online shopping through the chat channel. 67% of consumers are willing to subscribe to the brand messaging in exchange for discounts or incentives.



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Jay Kesavan

Jay Kesavan

Ai | Future of Work | Prof. HR Analytics @ NYU