Marketing Numbers of the Week



Roku Inc reported record revenue for the fourth quarter. The company revenue rose 58% year over year to $649.9 million — better than expected results of $617.25 million, said Anthony Wood, the founder and CEO of Roku. The strong growth is boosted as the streaming media platform continued to benefit from subscribers watching more entertainment while they have stuck at home during the pandemic. Roku reported another outstanding quarter as its platform revenue increased 81% to $471.2 million, which is largely driven by ad sales and also beating estimates of $416.07 million. As consumers and the TV industry continued to shift to streaming, we’ve achieved exceptional revenue, Roku stated.


IHeartMedia Inc said it would purchase Triton Digital, a digital audio technology and advertising company for $230 million from E.W. Scripps Company. According to Triton’s website, Triton has been acquired by Scripps in the year 2018 which was initiated in the year 2006 from private-equity firm Vector Capital for $150 million. A new report from Super Listeners survey found that 49% of podcast listeners says that advertising on a podcast is the best way for a brand to reach audiences — up from 37% in 2019. eMarketer forecast that US programmatic podcast ad spending will reach $106.5 million by 2022. The IHeartMedia reported the company podcasting business grew 74% year-over-year, led by a 17% increase in digital revenue.


U.S holiday retail sales will increase 2.7% to $1.093 trillion in 2021, the eMarketer predicts. Similarly, the season’s ecommerce sales are projected to grow 11.3% to $206.88 billion. The eMarketer reports ecommerce will account for a period of 18.9% of total holiday season retail sales. In the prior year, the U.S holiday season resulted in a stronger than expected retail sales growth. A new data from Mastercard SpendingPulse have declared that 19.7% of overall retail sales came from ecommerce, up from 13.4% in 2019.


The Interpublic Group of Companies, Inc have reported net sales of $8 billion in the year 2020, which is a drop of about 6.5% compared to the previous year. Meanwhile, the organic net revenue minus acquisitions and disposals, decreased 4.8% for the year. According to The Wall Street Journal report, the company’s net sales dropped 6.1% to $2.28 billion YoY in the fourth quarter (Q4). Organic revenue dropped to 5.4% — missing analyst forecast of 4.7%. The organic revenue in the U.S dropped to 1.8% in a period of 3 months, beating analyst expectations of a 3.67% dip.


Most brand marketers (91%) have planned for their trust-building strategies which they have updated and made advanced in the previous year. Nearly half of the brands (47%) have placed statements regarding differences between the people based on racism. This has become more than the public health (40%), LGBT pride (32%), gender inequality (34%) and climate change (29%). For this research, the survey has been conducted by Iterable for 500 B2C marketers in the U.S and U.K. 57% of the people have felt that it is ethical to bring politics into their brands and 41% felt it is unethical.

Ai | Future of Work | Prof. HR Analytics @ NYU