Marketing Numbers of the Week

72.3%

The top 15 U.S companies in e-commerce sales will account for 72.3% of total e-commerce sales in the United States in 2021. As per the eMarketers report, 8 out of 15 retailers would rose the U.S. retail e-commerce sales growth rate by 17.9%. Esty would stand at the top position with sales growth of 26.9% and then followed by Walmart which is close behind 26.4% then Chewy the growth rate was 25%, Amazon was 24.9%, Costco was 21.7%. Most of the retailers have one common thing that they capitalized on pandemics like spending on home improvement, online grocery, and pet care on other hand providing consumers the best options at great prices.

19%

WPP has announced that the net revenue was pulled up by 19% in Q2 whereas the revenue in the year’s first half was 9.8% when compared with the prior year. GroupM and Ogilvy led the recovery for Q2 in North America. GroupM has seen commerce-related billings climb 61% YOY. The company has increased its guidance for the year, predicting to be between 9% to 10% like-for-like net revenue growth in 2021. In H1, WPP attains $2.9 billion in net new business.

$29B

In the United States, Buy now pay later (BNPL) platforms have been developing more frequently in younger generations. So, the BNPL trend has produced many companies with high valuations, like Klarna $46 billion and the digital payment company Square would take over AfterPay at $29 billion deal. As of June 30, AfterPay has served 16 million customers and 100,000 merchants. As per Adobe analysis, these platforms increased by 215% YOY within the first two months of this year. Studies revealed that when consumers pay in installments, they pay more than the actual price.

$21.56B

During the pandemic, computing products and the consumer electronics industry have seen a rise in their revenue. eMarketers predict that by end of 2023, in the US the computing products and consumer electronics digital ad spending would double to $21.56 billion from $9.80 billion. 37.8% growth rate has been seen by computing products and consumer electronics industry in the prior year and 21.3% rise in search. Digital ad spending in the computing products and consumer electronics sector will begin slowing this year, but it will double in 2023 by a 13.3% rise.

$550M

During the pandemic, the U.S travel industry has highly affected and as per American Hotel & Lodging Association data, less than a third amount of the US people traveled. The US travel industry has gained $550 million back in digital ad spending after the 2020s. While the companies like Delta predict that leisure travel would recover in 2021 to 85% where the business travel remains frozen at industry lows. Hotel bookings also limited its advertising budgets in 2021. As of now digital advertising for travel is just 2% and it is forecasted to increase $4.54 billion with 3 to 5 years.

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Jay Kesavan

Jay Kesavan

Ai | Future of Work | Prof. HR Analytics @ NYU