Forrester study revealed that 93% of the businesses feel that consumers are likely to spend more with the brands they are connected with and it also found that 56% of brands said their strategy is informed by big data. On the other hand, another study states that 53% of the businesses have no time to collect feedback before their deliverables go live. According to Deloitte Digital report, 60 % of loyal consumers use an emotional language they generally use for family and friends when speaking of their favorite brands. …



The top 15 U.S companies in e-commerce sales will account for 72.3% of total e-commerce sales in the United States in 2021. As per the eMarketers report, 8 out of 15 retailers would rose the U.S. retail e-commerce sales growth rate by 17.9%. Esty would stand at the top position with sales growth of 26.9% and then followed by Walmart which is close behind 26.4% then Chewy the growth rate was 25%, Amazon was 24.9%, Costco was 21.7%. …



In this year the U.S influencer marketing spent would raise by 33.6% to $3.69 billion. Further, the prediction resembles that the US marketers would allocate nearly $1 billion to influencer marketing in 2021, as they did in the prior year. This is the highest spending growth in the industry since 2019 and this spending would double the digit by 2023. Where spending on influencer marketing campaigns will exceed $5 billion.


After the pandemic, the world has reopened, so the consumers continue to shop from physical stores and as well as through online. So, Walmart is planning to offer online…



Amazon announced that its advertising business revenue has been pushed up by 87% YOY to $7.9 billion in Q2. This was raised from 41% YOY growth to 77% in the previous quarter. The company also stated that it has introduced 40 new features, self-services in this quarter and planning to expand these services in Australia, Europe, India, Japan and Saudi Arabia. In the U.S. digital advertising market, Amazon’s share is higher than 10% for the first time in 2020 and this would continue to rise as more spending comes from TV, search and other digital platforms.


The Chief Financial…



As per the inaugural forecast, US influencer marketing spending has been rose to 30% in 2021. Furthermore, it would exceed $3 billion this year and will ramp up by $4 billion by 2022. In the U.S the social network ad spending would make $58.66 billion by 2021. The US social network ad spending and influencer marketing spending would continue to surge in tandem as marketers are willing to invest more of their budgets on social media.


Zoom has raised $100 billion in market cap without any acquisition. Recently Zoom has purchased Five9 at a deal of $14.7 billion, this…



Gartner researcher conducted a survey with 400 executives who are holding the CMO title in North America, the U.K., France and Germany in May 2021. The research found that the marketing budget dropped from 11% of company revenue in 2020 to 6.4% in 2021. The brands with revenue of more than $2 billion reported a low marketing budget of 5.7%. Whereas coming to travel, hospitality, manufacturing and tech product brands are facing the largest drops. Consumer packaged goods are able to make marketing budgets at 8.3% of company revenue. Companies with revenue below $500 million reported the largest marketing…



As per Shopify’s The Direct-to-Consumer guide, ecommerce account for 6.6% of all CPG (consumer packaged goods) sales, and the DTC (direct-to-consumer) accounts for 40% of the sales growth in the sector. Moreover, mobile gamers provide a huge growth opportunity for D2C marketers. Tapjoy has conducted a survey of over 11,000 mobile consumers to know how consumers are eager for D2C products and services and released a report. The key findings are 70% are interested to try a new subscription product or service, whereas two-thirds of them prefer to shop directly from a brand rather than from a third-party retailer…



In the United States, the social commerce sale in 2021 is about $36.62 billion, pulled up when compared to the previous year 35.8%. As per the inaugural forecast, Facebook is the top-rated social commerce platform with 56.1 million buyers, followed by Instagram with 32.4 million, then Pinterest with 13.9 million. During the pandemic majority of the US social networks have expanded their services and introduced new livestreaming. …



Now Facebook is taking a step forward to make social commerce more accessible further by expanding Shops and experimenting with AR and AI tools on Instagram and WhatsApp. As per the company, the social platform’s Shops feature has more than 1.2 million monthly active users and more than 300 million monthly Shops visitors. From June 2022, the company is waiving fees for business sellers to support economic recovery. The company has announced that WhatsApp merchants in the U.S will be integrating their shop products into the marketplace. …



Retail Brew teamed up with Harris Poll to run a survey and figure out which technology do consumers actually use while they shop. This survey was conducted with 1,993 United States adults and it has revealed that 71% of them used tech while shopping and 70% said it makes the shopping experience easier. 25% of respondents have been using QR codes while their shopping, 19% have used smart vending machines, 10% have used a virtual fitting room and only 8% have used biometric pay like fingerprint or palm scanning. …

Jay Kesavan

Ai | Future of Work | Prof. HR Analytics @ NYU

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